21st century is known as the century of technology. Great inventions and development in this field of science has lead to a paradigm shift in our lives. Computers, cell phones, tablets and other gadgets have become an indispensable part our lives. Traditional ways of acquiring knowledge are slowly being replaced by digital education. And when you talk about progression in technology, the industry of gaming has certainly touched new skies. Evolution of gaming from console to clouds has completely transformed the world of gaming. Games on our mobile phones have a huge impact on our ways of thinking and specially educational games which aim to highlight different social issues. MoHiM is also one those games which promises to break down the stigma around menstruation.
Created by a Pakistani entrepreneur, MoHiM is a mobile game that helps you differentiate between the do’s and don’ts during menstruation. It provides you with a character with a pair of panties whose job is to collect sanitary pads and avoid things like Newspapers, tissues and cloth. This game also allows you to unlock myth buster doors for reaching next level. These doors break myths around menstruation and spread awareness regarding these fallacies.
MoHiM is the acronym for Menstrual Health Management. It is the third project of a social venture GRID. In their words, the purpose behind this venture is to “make social change fun”. The founder of this venture, Marium Adil who is an Operation Analyst at the World Bank believes that mobile phones can help create awareness regarding this social taboo.
We are at the cusp of the next big technology boom: the global penetration of smart phones. We are looking at a world where smart phones as low as $20 are now available in areas where even toilets are a luxury. This boom opens a window of opportunity, to reach the poor through their phones and use simple mobile games as tools for behavior change.
Marium also described the importance of this campaign and how menstruation can become a source of oppression for women.
You know it’s oppression when a woman is made to feel ashamed about her healthy body, you know it’s oppression when a girl misses her exam because she doesn’t know how to manage her period at school, you know it’s oppression when a girl cannot cook, sleep in her house or in some cases have physical contact with her family during her period, you know it’s oppression when the word ‘period’ makes people cringe!
With this game they not only intend to target females above 13 but also boys above 13 so they could realize how important it is to maintain menstrual health and help women break this taboo around Menses. The whole idea behind this game is to raise apprehension on this issue and make it a fun way to school people about it. Not only that, but also the fact that mobile phones are getting cheap and almost everyone has it makes it easier for the team to get in contact with them.
I could have made a game on climate change or animal cruelty, issues that I’m also passionate about, I could have decided to remain silent and maintain [the] status quo, I could have decided to not put my team through several awkward Skype calls on the design of the game… But I decided to make a game about aiming pads at panties, a game where you bust myths and realize that a conversation on periods can be fun..
Although this game is only released on the IOS store but the MoHiM team is developing an android version so that more people can access it. In Pakistan, no matter how much you try to give menstruation a new reputation, cultural rigidity always comes in between. people who believe that as Muslims we should not be talking on this subject, these people need to know that Menstruation is a part of 50% of population of the world. It is not something to be apologetic about. It is openly discussed in Quran and Hadith to refrain from any kind of misconception. In our rural areas, the word menstruation is synonymous to shame and thus hinders the process of spreading awareness regarding hygiene and health. In many developing countries, MoHim can help renew people’s belief regarding periods and also help make a difference on local level.